[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gbase.sk\/mysliet-na-svoj-zisk-no-tvorit-ponuku-pre-spolocnost\/#Article","mainEntityOfPage":"https:\/\/www.gbase.sk\/mysliet-na-svoj-zisk-no-tvorit-ponuku-pre-spolocnost\/","headline":"Myslie\u0165 na svoj zisk, no tvori\u0165 ponuku pre spolo\u010dnos\u0165","name":"Myslie\u0165 na svoj zisk, no tvori\u0165 ponuku pre spolo\u010dnos\u0165","description":"Marketing je vlastne pojem, na ktor\u00fd sa ur\u010dite treba zamera\u0165, pokia\u013e chceme dr\u017ea\u0165 krok s konkurenciou alebo ak e\u0161te zva\u017eujeme, do ak\u00e9ho typu podnikania a predaja sa pusti\u0165. Konkr\u00e9tnej\u0161ie ak\u00fd tovar, slu\u017eby a za ak\u00fa cenu budeme pon\u00faka\u0165, aby sme zaujali trh a teda predov\u0161etk\u00fdm z\u00e1kazn\u00edkov. Z to\u013ek\u00e9ho mno\u017estva produktov a firiem predsa mus\u00edme spravi\u0165 […]","datePublished":"2017-10-15","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.gbase.sk\/author\/#Person","name":"gbase.sk\n","url":"https:\/\/www.gbase.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gbase.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gbase.sk\/wp-content\/uploads\/img_a283787_w16483_t1513353073.png","url":"https:\/\/www.gbase.sk\/wp-content\/uploads\/img_a283787_w16483_t1513353073.png","height":0,"width":0},"url":"https:\/\/www.gbase.sk\/mysliet-na-svoj-zisk-no-tvorit-ponuku-pre-spolocnost\/","about":["Ekonomika"],"wordCount":378,"articleBody":"Marketing je vlastne pojem, na ktor\u00fd sa ur\u010dite treba zamera\u0165, pokia\u013e chceme dr\u017ea\u0165 krok s konkurenciou alebo ak e\u0161te zva\u017eujeme, do ak\u00e9ho typu podnikania a predaja sa pusti\u0165. Konkr\u00e9tnej\u0161ie ak\u00fd tovar, slu\u017eby a za ak\u00fa cenu budeme pon\u00faka\u0165, aby sme zaujali trh a teda predov\u0161etk\u00fdm z\u00e1kazn\u00edkov. Z to\u013ek\u00e9ho mno\u017estva produktov a firiem predsa mus\u00edme spravi\u0165 nie\u010do preto, aby si v\u0161imli zrovna n\u00e1s.Podnikate\u013e, ktor\u00fd chce ma\u0165 preh\u013ead a by\u0165 teda \u00faspe\u0161n\u00fd, mus\u00ed marketing sledova\u0165 predov\u0161etk\u00fdm kv\u00f4li svojmu z\u00e1ujmu a pr\u00eds\u0165 s produktami a cenou, aby zaujal a uspel. T\u00fdm p\u00e1dom sa pote\u0161ia aj z\u00e1kazn\u00edci, ak zbadaj\u00fa \u017eiadan\u00fd tovar za sympatick\u00fa cenu. M\u00e1 to svoju funk\u010dn\u00fa logiku. Je to tak\u00e9 sebeck\u00e9 nesebectvo.Podnikate\u013e i z\u00e1kazn\u00edci h\u013eadia predov\u0161etk\u00fdm na svoje z\u00e1ujmy, no t\u00fdm sa paradoxne jeden druh\u00e9ho vz\u00e1jomne uspokojuj\u00fa a vytv\u00e1raj\u00fa funk\u010dn\u00fd trh.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Podnikate\u013e bude za svoj pr\u00ednos v podobe \u017eiadan\u00fdch produktov finan\u010dne \u0161tedro odmenen\u00fd a z\u00e1kazn\u00edci bud\u00fa \u0161\u0165astn\u00ed, \u017ee na\u0161li \u017eiadan\u00fd tovar.Teda \u010dlovek podnikate\u013e vytvoril obchod a ponuku pre \u013eud\u00ed, ktor\u00fdch nepozn\u00e1, pre spolo\u010dnos\u0165, no rob\u00ed to pre svoje vlastn\u00e9 finan\u010dn\u00e9 obohatenie. Naopak z\u00e1kazn\u00edk chce tovar predov\u0161etk\u00fdm pre seba a je ochotn\u00fd za ponuku finan\u010dne zaplati\u0165. Podnikate\u013e chce peniaze, tovaru sa chce zbavi\u0165, z\u00e1kazn\u00edk chce tovar a je ochotn\u00fd zbavi\u0165 sa pe\u0148az\u00ed. Ka\u017ed\u00fd vid\u00edme to svoje, no a pr\u00e1ve to je t\u00e1 motiv\u00e1cia a impulz, ktor\u00fd tvor\u00ed pokrokovej\u0161\u00ed trh. Je to skuto\u010dne zvl\u00e1\u0161tne, toto je mo\u017eno jedin\u00e1 vec, kedy m\u00f4\u017eeme vravie\u0165 o pozit\u00edve sebectva, kedy napom\u00e1haj\u00fa my\u0161lienky a ciele jednotlivca a nevrav\u00edme o chcen\u00ed idey bratstva a spolupracovania. No aj napriek tomu podnikatelia so z\u00e1kazn\u00edkmi spolupracuj\u00fa, aj ke\u010f maj\u00fa odli\u0161n\u00e9 z\u00e1mery a ciele. M\u00f4\u017ee by\u0165, \u017ee si to mnohokr\u00e1t ani neuvedomujeme.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Siln\u00fd trh teda funguje na z\u00e1klade celon\u00e1rodn\u00e9ho trhov\u00e9ho sebectva, kedy si chce ka\u017ed\u00fd zobra\u0165 k\u00fasok z kol\u00e1\u010da pre seba.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Myslie\u0165 na svoj zisk, no tvori\u0165 ponuku pre spolo\u010dnos\u0165","item":"https:\/\/www.gbase.sk\/mysliet-na-svoj-zisk-no-tvorit-ponuku-pre-spolocnost\/#breadcrumbitem"}]}]